উত্তরা মটরস লিমিটেড
Organization Name : Uttara Motors Ltd.
Designation : Brand Manager
Academic Qualification : Check below the circular
Salary : Check below the circular
Job Exam Date : May 21, 2018
- We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand`s reputation, improve customer experience and drive growth.
Job Description / Responsibility
- Develop a strategy for the brand in alignment with the corporate plans and overall marketing plans.
- Understand & defines the brand identity & align all the brands plans accordingly
- Coordinate with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
- Plan product launches, ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
- Develop annual plans and budgets for the brand.
- Keeps track of all brand related expenditures vis-a-vis budgets.
- Develop and implement strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).
- Coordinate with other departments like Sales, Finance, Logistics, Procurement, Public Relation, Sourcing & HRD for product & brand related requirements.
- Ensure that the brand focus/ positioning is maintained through all media, PR activities and POS all locations..
- Conceives, develops, proposes, implements & controls attractive sales promotional drives across all digital platforms.
- Undertake all market research for obtaining feedback on various aspects of the brand
- Plan and ensures required marketing support for the brand in terms of advertising, promotion, schemes etc. in co-ordination with the sales team.
- Ensure that the team is adequately trained in both functional and behavioral aspects on a regular basis.
- Plan and execute all digital marketing, SEO/SEM, social media & display advertising campaigns.
- Any other assignments as assigned by the management time to time
- BBA/ MBA in Marketing or a related field
- At least 3 year(s)
- The applicants should have experience in the following area(s):
Brand Planning/ Development
- Age 25 to 35 year(s)
- Proven working experience as brand manager or associate brand manager in Automobile / Consumer durable / FMCG industry.
- Experienced in Magazine, Facebook and other social media campaigns.
- Able to design & maintain our social media presence.
- Brainstorm world creative growth strategies.
- Excellent communication skills , MS office skills and complete understanding of the full marketing mix
- Highly creative with ability to think out of box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Knowledge in Digital Platform is required.
- Strong analytical skills and data-driven thinking
- Up-to-date with latest trends and marketing best practices
- Excellent command of the English language
- Attractive salary along with other fringe benefits will be offered to the deserved candidates as per company policy
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The position must be mentioned at the top of the envelope / CV – in case of hardcopy application.
N.B: Any type of persuasion will be disqualification of the respective Candidate.